Client
Hakkasan Group / OMNIA Nightclub
Project Info
Around the time I started working for Hakkasan Group, they were in the process of expanding the OMNIA brand which started with a flagship nightclub in Las Vegas to then carrying the brand into a nightclub in San Diego as well as two day clubs, one in Bali and one in Los Cabos.
They had a foundation started by an outside agency which established colors to differentiate each venue and basic shapes assigned to each. My job was then to create a visual campaign that could be carried out across all the different venues.
Among some of the various ideas discussed by my team and I, our creative director suggested a kaleidoscope theme. It was from here that I had to establish how that could be executed.
Having previous experience with the fast-paced nature of monthly creative for nightclub events, I decided that instead of just creating a single piece of creative for each venue, I created a system that would allow an infinite amount of variations in designs by building a template that would utilize embedded images that could easily be moved around to create a unique piece for every event and it could be done quickly.
DESIGN SYSTEM BREAKDOWN
Below is a video demonstration of the template I built (this one in particular was for OMNIA Las Vegas) wherein myself or my team could open up a photoshop file, open up embedded smart objects, move or change an image and then update the object to see the kaleidoscope system update to generate a new background for every event.
MISCELLANEOUS APPLICATIONS
ALL OTHER VENUES
Same concept was carried out for all three other venues. With Bali and Los Cabos still under construction around this time, I had to come up with a way to take carry this creative into a treatment for teaser campaigns and social media content.
SOCIAL CONTENT TREATMENT
